Newspaper — Trailway
Issue 1 · North Dorset
Read onlineFor estate & letting agents · 16 local titles in print
Your own free
community
newspaper.
We write the content, design the pages, sell the adverts, print the paper and deliver it through the door of every household in your catchment area. You become the only agent people in your patch think of.
- From 25p
- cost per household
- 24–48
- pages per issue
- 1 agent
- per catchment area
Reach every home in your area
Dominate your local patch, elevate your brand, freeze out your competitors.
Engage your whole catchment
Land on the doormat of every household in your target area, issue after issue — a touchpoint no portal listing can match.
Freeze out your competitors
We only work with one agent per catchment area. Once your patch is taken, it's off the market for everyone else.
Win more instructions
Regular, genuinely useful local content builds the familiarity that turns 'an agent' into 'the agent' when a vendor is ready.
Enhance your credibility
A high-quality printed paper carrying your brand signals permanence and investment in the community in a way digital rarely does.
Cover your costs
Sell advertising to non-competing local businesses and suppliers to pay for most — or all — of the print and production cost.
Go digital too
Every option includes an online edition, supplied as a web-res PDF or installed as a page-turner on your own website.
Three ways to publish
Pick the model that matches your appetite.
Every model produces the same paper. What changes is who sells the advertising — and who keeps the revenue.
Local Leaders
Your own local community paper — all done for you
£2,500per issue +vat
- We write and design every editorial page
- We sell all of the advertising for you
- Full print run produced and distributed
- Six pages of your own agency content
- Zero selling effort required from your team
Most popular
Income Generator
You sell the adverts — you keep the profit
£3,500per issue +vat
- Everything produced for you except ad sales
- You keep 100% of the advertising revenue
- Cover your costs and turn a profit
- Rate card and sales materials provided
- Deepens relationships with local businesses
Revenue Partner
We jointly sell — then split the profits 50/50
Customcustom per-issue fee
- Custom fee tailored to your print run
- We both sell advertising space
- Costs guaranteed covered — never out of pocket
- 50/50 profit split once costs are met
- Lowest-risk route to your own publication
Your own Agent Paper includes
Everything from first draft to doormat.
- A custom publication of 24 to 48 pages, printed and delivered through the door
- Content creation and design services, issue after issue
- Exclusive use of our original content library
- Localised, original content written for your specific area
- A digital edition that drives traffic back to your website
- Resell advertising space to cover some or all of your investment
- A joint distribution plan plus additional pick-up points
- From 4 to 12 issues per year — your choice
The deal includes
Six pages that are entirely yours.
- 6 pages of your own agency adverts and news
- Your agency logo banner on the cover
- A cover welcome column written by you
- Your logo and contact details on every editorial page
- The entire print run printed and distributed locally
- 500 copies delivered to you as a pick-up point
- A PDF edition for online distribution
- Social media coverage before, during and after each issue
Off the press
Read a few of our digital editions.
The Coast
Issue 1 · Bournemouth
Read online
The Quay
Issue 1 · Poole
Read online
The Green
Issue 14 · Ashley Cross
Read onlineFrom agents already in print
What having the only paper in the patch feels like.
“Within three issues we were the agent people named without prompting. The paper does what a hundred leaflet drops never did.”
“We sell the advertising ourselves and the paper more than pays for itself. It's the only marketing line on our budget that turns a profit.”
“Knowing no other agent in our catchment can have one is worth the fee on its own. Everything else has been upside.”
Ready to start?
Secure your local publication before your competitor does.
We only work with one agent in each catchment area. Book a free 20-minute consultation and we'll tell you straight away whether your patch is still available.
01
Book a consultation
A free 20-minute call to look at your catchment area, your competitors and which publishing model fits.
02
Receive a custom plan
We come back with pagination, print run, distribution plan and a per-issue cost built around your patch.
03
Claim your area
Once you're signed, your catchment is locked. No other agent in your area can run an Agent Paper.
Check your area
Tell us where you operate and we'll confirm availability.