From first call to doormat

How it works

Six stages between booking a consultation and your first issue landing on ten thousand kitchen tables.

  1. 01

    We map your patch

    A free 20-minute consultation to understand your catchment area, your competitors and what you want the paper to achieve. We check availability there and then — only one agent per area can run an Agent Paper.

  2. 02

    You choose a publishing model

    Local Leaders, Income Generator or Revenue Partner. The paper is identical in each; what changes is who sells the advertising and who keeps the revenue.

  3. 03

    We build the publication

    You name the title. We set pagination between 24 and 48 pages, design the masthead around your brand, and put your logo banner on the cover and your details on every editorial page.

  4. 04

    We write the content

    Original local editorial covering entertainment, food and drink, business, education, fitness and wellbeing — drawn from our content library and localised for your area. Your six agency pages are built alongside it.

  5. 05

    We sell the advertising

    Advertising goes to non-competing local businesses and key suppliers, which covers most or all of the print and production cost. Under Income Generator, you run this part and keep the revenue.

  6. 06

    We print and deliver

    The full print run goes through the door of every household in your catchment, with GPS-tracked distribution. 500 copies come to you as a pick-up point, and a digital edition goes live for your website and social channels.

Is your catchment area still available?

There is one Agent Paper per area. Find out in a 20-minute call whether yours is still on the table.

Book a Free Consultation