Three ways to publish
Publishing models
Same paper, same quality, same exclusivity. What changes is who sells the advertising and who keeps the revenue.
Local Leaders
Your own local community paper — all done for you
We sell the adverts and arrange all the editorial. For a set affordable fee per issue, we produce the content, design the publication, sell the ads, print the paper and distribute it 'through-the-door' of every household in your target area. You dominate your target area, gain many more local instructions and block your competitors.
£2,500per issue +vat
- We write and design every editorial page
- We sell all of the advertising for you
- Full print run produced and distributed
- Six pages of your own agency content
- Zero selling effort required from your team
Income Generator
You sell the adverts — you keep the profit
For a set affordable fee per issue, we do everything except sell the adverts. This option lets you sell the advertising to friendly local businesses in your area, with you keeping all of the revenue. The costs are covered by advert sales, so you have your own publication for FREE — and you can sell above the rate card and make a profit.
£3,500per issue +vat
- Everything produced for you except ad sales
- You keep 100% of the advertising revenue
- Cover your costs and turn a profit
- Rate card and sales materials provided
- Deepens relationships with local businesses
Revenue Partner
We jointly sell — then split the profits 50/50
We work out a custom per-issue fee to cover production costs, then we both sell adverts in the publication. Once costs are covered we go 50/50 on the profits. We also guarantee that production costs will be covered by advertising sales, so you're never out of pocket — that's free marketing plus a share of the revenue.
Customcustom per-issue fee
- Custom fee tailored to your print run
- We both sell advertising space
- Costs guaranteed covered — never out of pocket
- 50/50 profit split once costs are met
- Lowest-risk route to your own publication
Side by side
What actually differs between the three.
| Local Leaders | Income Generator | Revenue Partner | |
|---|---|---|---|
| We create the content and design | |||
| We print and distribute | |||
| Who sells the advertising | We do | You do | Both of us |
| Who keeps the advertising revenue | We do | You keep 100% | 50/50 after costs |
| Costs guaranteed covered | |||
| Six agency pages included | |||
| Digital edition included |
Print programs start from £2,500 per issue. With distribution included, the cost per copy can fall to as little as 25p per household depending on your print run and pagination.