Media pack
Media info
Everything an advertiser needs to know about our titles, our readers and the 70,000 homes they land in.
70,000
Homes reached per cycle
7
Live titles
24–48
Pages per issue
4–12
Issues per year
The audience
Who reads it.
Our readership is not a segment bought from a list. It is every household inside a catchment area drawn on a map and agreed in writing — which makes the reach predictable and the coverage complete.
Households, not click-throughs
Every home in the agreed catchment receives a copy. The audience is defined by geography, so you know exactly which streets your advert lands on.
Shared across the household
One copy is read by everyone under the roof. A paper left on the kitchen table is picked up by whoever walks past it next.
High dwell time
Papers are not scrolled past in two seconds. They stay in the house for days and get returned to more than once.
All ages, all tenures
Print does not filter by platform. Readers range from first-time buyers to long-settled homeowners who have lived in the area for decades.
The case for print
Why local print still works.
It cuts through the digital noise
Local businesses compete with thousands of impressions a day online. A quarter page in a paper that arrives once has no such crowd to fight through.
Days on the kitchen table
A community paper is not a fifteen-second impression. It sits in the house for the whole publication cycle and is read in the reader's own time.
Trusted local editorial context
Your advert sits beside genuine writing about the reader's own town — the restaurants, schools and businesses they already know.
It reaches people email never will
Plenty of homeowners never open marketing email and have never followed a local business online. The letterbox reaches them anyway.
The titles
Every paper, area and print run.
| Title | Area | Print run |
|---|---|---|
| The Coast | Bournemouth | 20,000 homes |
| The Quay | Poole | 12,000 homes |
| The Grove | Southbourne | 10,000 homes |
| The Hill | Penn Hill & Parkstone | 8,000 homes |
| The Green | Ashley Cross | 10,000 homes |
| Trailway | North Dorset | 10,000 homes |
| The Parkside | — | — |
| Total reach per publication cycle | 70,000 homes | |
Print runs are per issue. Titles run between 4 and 12 issues a year depending on the agent partner's programme.
Editorial environment
What your advert sits next to.
Every issue is original editorial written and localised for the area, not syndicated filler. Six pages in each paper belong to the agent partner who publishes it.
Entertainment
Food & drink
Business
Education
Fitness & wellbeing
Six agent partner pages
Ready to see rates and availability?
Advertising goes to non-competing local businesses, so space in each category is limited to one advertiser per issue.